A look back on 2021 and our predictions for 2022

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Despite still being in the midst of the global pandemic 2021 was a year of highs for Baytree. From award wins, including ‘Fastest Growing Dealer of the Year,’ and key new appointments to celebrity customers, our feet didn’t really touch the ground. Here we look back on a year that saw us take another step closer to achieving our objective of becoming one of the most successful independent prestige motor dealers in the UK.

2021 Highlights:

Maintaining our core focus on delivering an exceptional customer experience we also increased the number of head-turning cars we hold in stock and now stock in excess of 100 vehicles on site, with capacity for further growth. The business progression saw us enter the top 50 independent car traders in the UK.

We also expanded our relationships with some of the largest vehicle finance providers, offering tailor-made finance packages to suit individual customer requirements regardless of their budget. We offer a fantastic and transparent interest rate which allows our customers to purchase their dream car. All our sales team are SAF (Specialist Automotive Finance) qualified, and we continue to invest in our people by providing continuous training to ensure that all our team are experts in the fields of vehicle finance and insurance products.

In the Autumn we were thrilled to be awarded the ‘Fastest Growing Dealer of the Year’ award, at the Motor Trader 2021 National Independent Dealer Awards. Our founder Chris McDermott also became a finalist in the Derbyshire Business Awards, Entrepreneur of the Year category. These wins built on rave reviews from over 200 satisfied customers across Autotrader and Google giving us a five-star rating.

In October we also welcomed Chris Astle to our team, with the former Head of Business at Stratstone Derby BMW joining us as Operations Director, having spent 35 successful years in the BMW network. Chris is already shaping us for the future by broadening the selection of cars available, focusing on customer retention and loyalty, developing the team, improving systems and process, whilst developing the brand and our aftersales operation.

We were delighted to welcome a number of new clients to Baytree during 2021, one of which was TV personality and car enthusiast Eammon Holmes. Eammon spent time with us talking about all things cars and experiencing our exceptional customer service before driving off in his dream car.

2022 Predictions and Ambitions

2022 will be another year of growth and celebration for Baytree as we look forward to opening our newly refurbished and expanded showroom in the spring. As part of our 15-year anniversary celebrations, our first event will be welcoming SuperCar Drivers to an event at our new facility in April.

We continue to expand our stock base by sourcing selected models from our established network of suppliers and our customer base. We select the cars we purchase to meet our individual customer requirements. We provide a fresh alternative to the franchised dealer network by offering a personal service, dedicating time to provide an exceptional customer experience.

In terms of broader market trends and predictions, it is expected the demand for used prestige and performance cars to continue to increase, as an independent Baytree we are able to move quickly to fulfil individual customer requirements as new car availability remains scarce According to Motor Trader the ongoing semiconductor shortage will continue to affect new car delivery times and prices, forcing  many buyers to the used car market as an alternative. .

We also expect to see more electric vehicles move into the second hand market.

In terms of the new car market, Evo Magazine are predicting an influx of new performance cars for 2022 with Mercedes, AMG, Porsche, Lamborghini, and Ferrari predicted to release new models.

Whatever the year holds we will continue to put our customers first as we continue to make our customers’ dreams come true.

 

 

 

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WE WANT TO BUY YOUR CAR - Due to the overwhelming demand for quality cars, we are actively increasing our stock levels and urgently require additional quality cars. Call now on 01332 345987 for honest advice and a hassle-free way to sell your car.