Derbyshire Life
A BUSINESS WITH DRIVE
With over 30 years expertise, the team at Baytree Cars go to great lengths to find the right car for their customers.
Established in 2007 by founder and chairman Chris McDermott, Baytree is today one of the UK’s leading independent prestige and performance car dealers. For the last nine years Baytree has been serving its customers from its recently expanded showroom in Derby. With an ethos founded on the belief that customer satisfaction creates loyalty, Baytree provides a fresh alternative to the main dealer experience, by focusing on establishing long-term relationships with its clients. Viewing every client as unique, the team at Baytree take the time to get to know each one of its customers to establish their individual requirements, lifestyle, and personal ambitions. This approach means the company can assess how best to help each customer to fulfil their dreams, from either the existing high-quality stock of over 100 cars, or through sourcing something new from its wide network of contacts built up over more than 30 years in the business. Speed of response along with their ability to be selective in their buying means Baytree really do focus on meeting individual needs, priding themselves in finding those extra special cars.
Baytree is often commissioned to source specific, or rare cars for its customers and is so confident in the quality of its stock it promises to always buy back any car it has previously sold. The focus on customer care has always been at the forefront of Baytree’s approach. During the early days, the running of Baytree was heavily influenced by the care Chris and his family gave to his son Frazer, who had suffered from birth with a brain tumour. Sadly, Frazer, passed away in 2013, but today his spirit lives on in Baytree, particularly in the way Chris and the expanding team deal with people. ‘Everyone talks about personal service, but we really do mean it – from collecting clients from the train station to making certain they are 100 per cent happy with their purchase. And should a customer want to do a deal for a car at midnight on a Sunday, we do that,’ commented Chris. Baytree’s team are passionate. They are car enthusiasts with exceptional levels of product knowledge.
They go to great lengths to find the right, sometimes very rare, cars for its clients, immersing themselves in newly arriving stock,
so they are fully conversant in everything about them. Managing Director Chris Astle said: ‘We genuinely do care about each and every one of our customers, many of which are from hugely diverse backgrounds. ‘Yes, we have high net worth sports stars and businesspeople, but we also have those who have cherished a lifelong dream and have been saving for many years. ‘Customer service is at the beating heart of everything we do, and this is supported by not only the industry awards we have won, but every one of the 200 plus, fivestar reviews Baytree have received on Autotrader and Google. How many car dealerships can claim that?’